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	<title>Comments on: The 5 Mistakes You Make Most Often When Describing What You Do</title>
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	<link>http://mybreakthroughbusiness.com/the-5-mistakes-you-make-most-often-when-describing-what-you-do/</link>
	<description>Coaching for values-driven business owners who want to work smarter and be more profitable</description>
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		<title>By: Marcia Hoeck</title>
		<link>http://mybreakthroughbusiness.com/the-5-mistakes-you-make-most-often-when-describing-what-you-do/comment-page-1/#comment-72</link>
		<dc:creator>Marcia Hoeck</dc:creator>
		<pubDate>Sun, 14 Mar 2010 04:03:33 +0000</pubDate>
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		<description>Thanks, Ed. Sometimes we get so excited about what we do that we forget how busy our clients are. They just need to know why they should care.</description>
		<content:encoded><![CDATA[<p>Thanks, Ed. Sometimes we get so excited about what we do that we forget how busy our clients are. They just need to know why they should care.</p>
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		<title>By: Ed Roach</title>
		<link>http://mybreakthroughbusiness.com/the-5-mistakes-you-make-most-often-when-describing-what-you-do/comment-page-1/#comment-71</link>
		<dc:creator>Ed Roach</dc:creator>
		<pubDate>Sat, 13 Mar 2010 13:49:03 +0000</pubDate>
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		<description>Marcia, I believe a great many companies fail at #5. From sales down to marketing the message is all about them, (in-ward focus) instead of all about the customer and how you can relieve their pain. (out-ward focus).

Nice job pointing that out.

Ed</description>
		<content:encoded><![CDATA[<p>Marcia, I believe a great many companies fail at #5. From sales down to marketing the message is all about them, (in-ward focus) instead of all about the customer and how you can relieve their pain. (out-ward focus).</p>
<p>Nice job pointing that out.</p>
<p>Ed</p>
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		<title>By: Marcia Hoeck</title>
		<link>http://mybreakthroughbusiness.com/the-5-mistakes-you-make-most-often-when-describing-what-you-do/comment-page-1/#comment-68</link>
		<dc:creator>Marcia Hoeck</dc:creator>
		<pubDate>Fri, 12 Feb 2010 03:47:56 +0000</pubDate>
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		<description>Thanks, Mary, and glad you made it here!
Marcia</description>
		<content:encoded><![CDATA[<p>Thanks, Mary, and glad you made it here!<br />
Marcia</p>
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	<item>
		<title>By: marytabar</title>
		<link>http://mybreakthroughbusiness.com/the-5-mistakes-you-make-most-often-when-describing-what-you-do/comment-page-1/#comment-67</link>
		<dc:creator>marytabar</dc:creator>
		<pubDate>Fri, 12 Feb 2010 02:27:18 +0000</pubDate>
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		<description>I enjoyed the telecast with Morna tonight from Professional Quilter.</description>
		<content:encoded><![CDATA[<p>I enjoyed the telecast with Morna tonight from Professional Quilter.</p>
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	<item>
		<title>By: Marcia Hoeck</title>
		<link>http://mybreakthroughbusiness.com/the-5-mistakes-you-make-most-often-when-describing-what-you-do/comment-page-1/#comment-66</link>
		<dc:creator>Marcia Hoeck</dc:creator>
		<pubDate>Thu, 11 Feb 2010 13:44:27 +0000</pubDate>
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		<description>Thanks, Lisa! Be sure to come back and let us know how it worked for you!
Marcia</description>
		<content:encoded><![CDATA[<p>Thanks, Lisa! Be sure to come back and let us know how it worked for you!<br />
Marcia</p>
]]></content:encoded>
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		<title>By: Lisa Bhella</title>
		<link>http://mybreakthroughbusiness.com/the-5-mistakes-you-make-most-often-when-describing-what-you-do/comment-page-1/#comment-65</link>
		<dc:creator>Lisa Bhella</dc:creator>
		<pubDate>Wed, 10 Feb 2010 16:33:41 +0000</pubDate>
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		<description>What an informative article. Working as a Virtual Assistant, I often get the &quot;glazed&quot; or &quot;confused&quot; look when I mention my job title. So #5 really speaks to me and I am definitely going to be working on that this morning at a NAWBO networking meeting. Thanks for the tips Marcia!

Lisa Bhella, INBOX2OUTBOX, LLC</description>
		<content:encoded><![CDATA[<p>What an informative article. Working as a Virtual Assistant, I often get the &#8220;glazed&#8221; or &#8220;confused&#8221; look when I mention my job title. So #5 really speaks to me and I am definitely going to be working on that this morning at a NAWBO networking meeting. Thanks for the tips Marcia!</p>
<p>Lisa Bhella, INBOX2OUTBOX, LLC</p>
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