There’s something I call the Communication Power Triangle, and you’ll find it with every single company that “works” – whether it’s Starbucks or Apple or the corner deli or the favorite coach you like to work with. Every business that gets through to you with their messages enough that you sit up and take notice, whether you actually purchase from them or not, communicates their value to you with three powerful elements – the three corners of the Communication Power Triangle.
Corner #1: They have a message based on their values. No matter how big or how small they are, they tell you something about themselves — who they are, something they believe in — something personal, something you can see as having a relation to your life. It’s not all about their products and services.
Corner #2: They communicate their value to you consistently. What they tell you is strong and steady and it doesn’t change much. They know what value they bring and they’re consistent in their communication of it.
Corner #3: They communicate to you frequently – you see their message often, in many different ways. They make sure they’re in touch.
Easy peasy, right? If only we could remember — most of being successful is about sticking to basics like these.
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{ 9 comments… read them below or add one }
Hi Marcia,
Fabulous reminder! I appreciate your clarity and quality of posts. You are right on the money here… again! Thanks.
Ohh, thanks Deb. You made my day!
Marcia
I love sticking to the basics – thanks for putting this one together as such a cool triangle.
Terrific observations Marcia! Someone once described it to me as “sticking to her knitting.” Timely reminder and something to aspire to in the communications area.
Bobbye Middendorf
The Write Synergies Guru
Marcia,
There’s something magical about things that come in “3’s”. Even designers, artists, and interior decorators group items in 3’s. I find that fascinating.
And then you come along with this powerful communication triangle!
I can easily and readily see how these three elements will create success in your business.
Thanks,
Melanie
Just realized that I wasn’t following your networked blog on Facebook. Big oversight on my part. My apologies, Martha – I’m following it now!
Melanie
Hi Evelyn, Bobbye, and Melanie,
I find things easier to remember in groups of three, too. Thanks for liking my triangle!
Marcia
What a great post helping us to get back to basics. I am laughing, too, at the reference to the power of “3.” I wrote a recent post about that very thing, and now I find your post. Isn’t it amazing how things just seem to “come” to us when we’re thinking along the same lines? If you’re interested, my post is called “Sunday School to Twitter and the Trinity of Everything.” It’s at: http://jeannekolenda.com/sunday-school-to-twitter-the-trinity-of-everything
Keep on with your wonderful clear style of communicating. I’ll most certainly be back.
Hi Jeanne!
I will most certainly check your post — how could I NOT check a post called “Sunday School to Twitter and the Trinity of Everything”? Can’t wait to find out how the title ties in! And thanks so much for digging through the blog – so nice to see your smiling face this morning.
Marcia