Recommended Reading List

by Marcia Hoeck on June 16, 2010

I was asked for a recommended reading list by several people I met when I was speaking last week in Denver at the HOW Design Conference. Because my topic was “Be a Better Manager: The 3 Major Principles of a Great Team,” this list covers my favorites for management, leadership, business, and some good books to just get the juices flowing — but not my marketing favorites. I’ll follow up with those later.

Here ya go:

The E-Myth Revisited, by Michael Gerber

Now, Discover Your Strengths, by Marcus Buckingham & Donald O. Clifton

7 Secrets for Building a Business that Has Value, by Patricia Noel Drain

No B.S. Ruthless Management of People & Profits, by Dan Kennedy

Think & Grow Rich, by Napoleon Hill

Think Big, Act Small, by Jason Jennings

Growing Great Employees, by Erika Anderson

A Whole New Mind, by Daniel Pink

HOW also recorded my presentation, so I hope to have information on where to get a copy of that soon, as well. I’ll keep you posted. And let me know how you’re doing with your reading!

{ 3 comments… read them below or add one }

K Jochai June 16, 2010 at 10:58 am

Great list Marcia! Thanks for sharing.

@TheGirlPie July 7, 2010 at 3:38 pm

Bang up list — but MAN! What a reminder of all I don’t know and never read and need to make time for and and and — exhausting!

I wanna join a book club where, say, 12 kids agree on 12 smart books, like these, to read — and each person will read the title they want (and the last few draw straws for the leftovers — and there’s a marketing lesson right there!), and each month we get a report on one person’s book… a summary of useful stuff, not just a review, but a thorough stand-in (like Soundview tries to do) — and then… well, I don’t have it worked out… but that’s the idea…

ANYWAY — thanks for the swell list, and might I add two (old school) books I found useful for the solo:

Dig Your Well Before You’re Thirsty (MacKay)

Selling The Invisible (Beckwith)

See ya ’round, Marcia!

Your fan,
~GirlPie

Marcia Hoeck July 7, 2010 at 6:57 pm

Kyle, thanks for the prodding to get this list up here. Hope you find it useful.

And GirlPie, let me know when you get your book club started — I’m IN! I’d probably buy all the books anyway, because I love to have them and hold them and write in them and highlight things — even if I don’t read every word. I use them more like reference materials, and I can’t stand not owning the good ones!

And I, too, love Harry Beckwith — saw him speak a few years ago. His “Selling the Invisible” and “What Clients Love” are both on my list of must-read marketing books, which I differentiate from this list of favorites for management, leadership, business, just to be contrarian.

Let’s all keep finding the good ones.
Marcia

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