Comments on: Positioning: Give Them a Reason to Buy

By: Jane

Jane — Tue, 26 Jan 2010 23:08:34 +0000

I’m thinking of ways to start my business. Positioning. Yes, it makes sense. Thanks for your ideas.

By: Lisa Robbin Young

Lisa Robbin Young — Tue, 26 Jan 2010 02:06:53 +0000

Brilliant!

When we make it easy for customers to say yes to doing business with us, they usually DO more business with us.

Of course, the converse is also true.

Getting people to recognize that they (or their people, if it’s a larger company) are the single biggest differentiating factor in their business can be challenging. Once you lock on to that nugget, though, I’ve found that the rest seems to come with much less effort.

Once you’ve got that clarity around who you are wnad what your service mission is, a lot of the mystery about marketing yourself dries up and blows away.

Great post, Marcia. Looking forward to learning more from your brilliant mind!
-Lisa

By: Marcia Hoeck

Marcia Hoeck — Mon, 25 Jan 2010 23:43:44 +0000

Hi Angie,
Ah, getting the word out — a continuous challenge. We’ll have to talk more about that when you’re ready.
M

By: Angela McVey

Angela McVey — Mon, 25 Jan 2010 23:26:47 +0000

Marcia,

Liked the post. I have done what you suggested to a point. I have looked at competitors websites to compare but I have never acutally analyzed. Rick and I have made some internal changes so we can be prepared to answer the question from a customer “Why so I buy from you” My problem is getting the word out.

By: Marcia Hoeck

Marcia Hoeck — Mon, 25 Jan 2010 19:54:30 +0000

Thanks, Linda! Let’s help people buy from us, eh?
M

By: Linda Grace Churchill

Linda Grace Churchill — Mon, 25 Jan 2010 19:24:30 +0000

Marcia, that is a killer posting alright. What great tips you have provided.
And what a superb question to ask ourselves…what is the reason to “buy from you”!
Thank you for the thought provoking post.
LGC