May 6, 2010

You must get your prospect’s attention before you can sell her anything, or let her know how wonderful you are. Simple enough. Sure, that makes sense, Marcia. Just like I had to get your attention — maybe with the headline, maybe with the illustration — before I could impart the wisdom of this article to [...]
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May 6, 2010

Sometimes, to learn a bit more about our own businesses, it helps to learn about others’ businesses, and the challenges they face. Today, my client Barbara McCollough of Surrogacy Success in Boston, Massachusetts, has agreed to an interview. Enjoy!
MH: How would you describe your business? BM: Surrogacy Success provides psychological, emotional, and relational support to [...]
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