Good Stuff

For Design Firms:

“Creating Customer Connections” Branding Process

Workshop Leader Edition

The exact processes, worksheets, and scripts you need to lead your clients through a complete branding process — or just parts of it.  All you need to add is the design! Use the scripts and processes in this system to guide your client’s teams through the branding process — with exercises, surveys, and action plans — gaining understanding and acceptance for your design work.

The more your clients understand about branding, the more accepting they’ll be of the amount of work involved. Get them engaged and secure their buy-in by leading them through these educational sessions, making them part of the process and paving the way for a smooth transition to the actual design and implementation of their brand. Comes with a 30-minute consultation with Marcia Hoeck on implementing the system.

In this system:

• Branding 101 for Clients
• Perception Balancing
• Discovering the Organization’s Values
• Building the Client Profile
• Defining Client Positioning
• Developing the Positioning Action Plan
• Surveying Client Customers
• Discovering the Client Value Proposition
• Conversational Marketing
• The Brand Road Map: Tying it All Together

What you get:

• 99 page workbook
• Overview and Tutorial audio CDs
• Forms CD with all worksheets and forms for printing
• Explanation of what makes branding work, for client education
• Scripts for leading client sessions
• Exercises and checklists for each section
• Instructions for developing action plans
• Instructions for surveying client customers to test brand positioning
• “Road Maps” for tracking individual client brands
• 30-minute consultation with Marcia Hoeck

“Creating Customer Connections” Branding Process   $297

Use your credit card or PayPal account.

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“7 Warning Signs You’re About to Hire the Wrong VA”

Powerful quiz for determining if the Virtual Assistant you’re considering hiring is right for you!

Are you considering partnering with a Virtual Assistant to help you grow your business? Congratulations — that’s great news. But before you jump in with both feet, even if this person has great skills and can handle the level of work you require, put her through this little quiz to make sure she’s the best fit for you.

7 Warning Signs You’re About to Hire the Wrong VA

FREE Worksheet

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“2009 End-of-Year Stimulus Package: Attract Clients, Lose the Stress, and Do What You Love”

Are you ready to stop being the “best-kept secret” in your field and become more visible — attracting more of your ideal clients?

Are you ready to get out of that stuck place, lose the stress, and start moving forward with clarity?

Then come on down, and we’ll show you how to do it!

Now — a clear, concise, and proven 3-point plan to clear the cobwebs and make more money while still being authentic and true to yourself. We’ll take you by the hand and teach you our 3-step system for consistently moving away the blocks that keep you from taking action and  show you how to present your business in the way that’s most compelling to your perfect customer, so you can draw them to you and begin making more money now.

Does this sound familiar?

• You’re not making as many sales as you want to be (either selling your products OR your services)
• You’re not attracting the clients you want to be working with. Plus you have to spend a lot of time romancing them to get them to buy. (There HAS to be an easier way to fill your pipeline with clients, right?)
• You don’t know exactly what to say when someone asks you what you do, so you keep changing it. Worse, you start seeing their eyes glaze over as you speak. Eww.
• You really hate all the hype-y sales talk and those hype-y ads and emails, and you don’t want to sound like that. But you wonder — is that the way other people attract customers? Will you have to resort to that?
• You know you should have a plan, but you’re so overwhelmed, you don’t know where to start. Sometimes it’s just easier to do the busy work than to think about attracting clients.

Well, we’ve got great news for you — you are SO in the right place right now!

Who are we? Well, one of us, MARCIA HOECK, helps entrepreneurs create businesses that will almost run without them. She’s owned a marketing communications firm for 25 years, and now she’s teaching business owners what she learned (like how she cut the time she spent in her business down to 30% while increasing her profits by over 60%).

The other, JOHNNY B. TRUANT is an authority on authenticity in business and an evangelist for an honest, win-win, non-sleazy sales philosophy that helps people increase profits while still being able to look themselves in the mirror each morning. Within six months of earning his first cent online, he turned this transparency and integrity into a $7,000+ per month internet business. He is also a frequent contributor to megablogs IttyBiz, Copyblogger, ProBlogger.

Together, we’re dynamite! Don’t miss this.
“Attract Clients, Lose the Stress, and Do What You Love” Preview Call Get the FREE Audio Recording
Learn more about the “2009 End-of-Year Stimulus Package” 5-part recorded teleclass series. Entire set of five MP3 recordings and transcripts $227

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“Get More Done, Make More Money: The 5 Easy Steps to Find, Hire, and Partner with a Virtual Assistant”

Are you ready to stop being mired in the details of your business, working too many hours without getting the important things done, feeling like you’re being stretched too thin, and still having every problem end up on your desk?

I spent 6 weeks this spring specifically interviewing Virtual Assistants (VAs), people who work with VAs (that means people like YOU!), VA service providers, and leaders in the VA industry to find out what THEY SAY are the best ways to find, hire, and work with virtual assistants. I asked them about the successes they’ve had, and the failures, too. I found out what can go wrong and what can go right, so YOU don’t have to go through all that.

I added that to my 25 years of experience in working with teams in small and entrepreneurial businesses, and I ended up with A LOT of information for you — and some of it is pretty surprising!

I’ve got to tell you, there’s a lot of CONFUSION out there.

Hear the call recording. FREE

Learn more about the ebook and interviews. $97