January 9, 2011
I was on the phone with a client right before the holidays and ran into an amazing phenomenon, again, that happens with my clients — I call it the “Just Me” Curse.
I’m sure I run into it because of who my clients are: values-driven creatives, coaches, and consultants.
It goes like this (and I’m including [...]
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November 17, 2010
OMG, can it really be this simple?
I’ve always been so, so, so interested in what captures attention. Having owned a marketing communications firm for 25 years, and now coaching small business owners, I’m still fascinated and intrigued by what it is that initially captures and then holds the attention of potential customers. What makes one [...]
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