About Me

I’m Marcia Hoeck, and I started my marketing communications firm, Hoeck Associates, Inc., in 1984. Geez that was long time ago.

I started the business when my corporate job moved out of town, thank goodness, because I don’t know that I would have had the foresight to do it on my own that early. The business grew quickly and I had to hire pretty much right away in order to handle the work — which means I made a lot of mistakes right from the get go.

Good thing I made those mistakes, though, because they helped me to learn — a lot — about building a business and working with a team. I’m pretty good at it now.

I’ll share what I learned with you. And it’s pretty cool stuff, like how I drastically reduced the amount of time I spent managing the business (by 70%) while increasing my revenues (by 60%). And how I got some great flexibility to get away from the day-to-day stuff and focus on what I love (and spend a solid month at my cottage every year). And how to work with my team so they loved what they were doing too, so they stayed with me and felt great about it.

Anything else you want to know? I’m not just teaching something I learned from a book, I actually did it very successfully for 25 years; I really love this stuff; I’m married to Todd and have three grown kids (Grae, Jaime, and Jason), two grandchildren (Austin and Sydney) and two doglets (Amazing Grace, an amazing bichon, and Liesl Diesel Weasel Bezo, a miniature long-hair dachshund, who needs a long name); and I won my husband’s heart by juggling. And in the fourth grade I was the Hula Hoop Queen of the whole block.