“Thank you, Marcia. You make me feel so brave!”

I’m Marcia Hoeck, and I take the scary out of running a small business, for values-based coaches, consultants, and creatives like you — I fill in with the stuff you didn’t learn in school. The quote above is from one of my clients. [Read the full article.…]

This is a big topic.

If you run a business and agonize over making decisions, you know what I’m talking about — making decisions can be really hard.

But it doesn’t have to be as difficult as you make it.

Current research is now backing up what you may have always known — we make our best decisions when we use our intuition and are not given too much time to think about them. Imagine this: even the U.S. military and fire fighters are being studied for how they make their best decisions — and it’s not how you think. [Read the full article.…]

 

 

“Moopie, are they dry yet?”

The clay figures we’d made that morning were taking FOR. EV. ER. to dry. And that meant we wouldn’t be able to paint them before we had to get on the road the next day, when it would be time for me to take my little charmers back home to their parents.

(I am “Moopie” to my son’s children, not because it means “Grandma” to them, but because I’ve been “Moop” to everyone in my family since before I can remember. For reasons known only to them, my older brother and sister found it easier to say “Moop” than to say “Marcia.”)

So, since the carefully sculpted Angry Birds, Hello Kitty, butterfly, worms, and pizza were going to have to sit and dry, we moved on. To t-shirt painting!

I’m the facilitator

I am merely the facilitator in these exercises. I guide the wishes of the true creators: Austin, age 7, and Sydney, age 3. I can get my hands on the good stuff and [Read the full article.…]

5 Hiring Mistakes that Make You Look Dumb

by Marcia Hoeck on February 20, 2012

If you need to hire someone for your small business —whether it’s your first part-time bookkeeper or your 10th full-time employee — it’s a good sign. It means you’re growing, you’re delegating, and you’re thinking big-picture about your business.

But it can also be pretty scary, whatever stage of business you’re at, to bring a new person in. We all know how the dynamics of a small group can change with the introduction of just one new personality, and how it just takes one rotten apple to spoil the whole bunch.

These 5 mistakes can not only make you look plenty dumb, they can also screw up your business for months or even years — if you hire the wrong person.

1. Talking too much about the job

The first interview is for you to get a feel for the person, and if you spend all of your time talking about the work the person will be doing, you’ve lost a big [Read the full article.…]

Attract Clients with Energy and Emotion

February 3, 2012

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 Q.
“I’ve heard you talk about the energy of business and how important it is to attract clients to you instead of pushing yourself on them. But how do I do this? I want to take action and when I hear things like this, it makes me think you want me to sit in a [...]

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Why You Feel Icky About Marketing

January 12, 2012

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Q.
“I don’t really know how to do marketing for my own business — I avoid it because it makes me feel uncomfortable. I’ve always gotten business by referral in the past, but I can’t count on that for regular business anymore. How can I start to effectively market myself without feeling like I’m being [...]

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How to Get Clients to Really Value What You Do — So You Can Charge What You’re Worth

January 7, 2012

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Do your clients truly value your work, allowing you to charge what you’re worth, and trusting you to do more for them?
You may think you’re describing your work’s true value in conversations with clients, when you’re really not. They may not be getting it.
If you don’t think they place enough significance on what you do, [...]

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People Don’t Buy What You Do, They Buy Why You Do It

December 30, 2011

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This TED video was sent to me by one of my readers, Kay Rosburg of Dever Designs. She said it distilled for them the way they need to market themselves to potential clients, and that it touches on some of the things I articulate in my webinars and materials, just presented differently.
It’s a fabulous [...]

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I Only Do This Once A Year

November 30, 2011

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It’s my Holiday Coaching Spree!
And I only do it once a year.
For the past 2 years, during the month of December, I’ve opened up my time to give complimentary Laser Coaching sessions to people on my email list — as many as I could fit in.

Last year, I added low-cost Holiday Coaching to [...]

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Be More Productive: Stop Doing Things That Don’t Benefit Your Business

November 22, 2011

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One of the biggest challenges we face as business owners is spending our time well. Time is a non-renewable resource — once you use it up, it’s gone. And you know as the captain of your own ship, how you spend that time definitely impacts the success of your business.
As well as how much [...]

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Why You’re Not a Very Good Business Person

November 8, 2011

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Business Conundrum #34
Q. “I am very good at what I do, and when things are going well, I feel very good about my business. But I don’t think I ‘do business’ well — I dislike the money stuff, I’m not good about putting myself out there, and I don’t like dealing with the business [...]

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How Often Do You Need to Get Your Message Out There?

November 7, 2011

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Consistency, consistency, consistency.
Have you heard of the Rule of 151? It relates to how many times people need to hear something before it enters their conscious minds, before they pay attention to it. There are lots of different opinions on the exact numbers, but this is what some of the studies say:
It takes 7 [...]

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How to Develop a Team of Good People

October 18, 2011

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Business Conundrum #33
Q. “I’ve got enough work that I need to subcontract parts of it out. I thought I was going to really enjoy it when I got to this point, and I do like being able to choose the parts of each project that I want to work on, [...]

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Are You Tired of Big Talkers?

October 3, 2011

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I am.
One of the things that always used to make me feel small was Talking Big. Lots of people do it, and I used to, too. No more. I had to stop because I didn’t know what I was talking about, even to myself.
You know what I mean. I define “Talking Big” when someone [...]

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Perfectionism is Really Bad

September 27, 2011

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PowerSmarts #32

Perfectionism is really bad.
There. I said it.
When I’m talking with a bright and talented client and we’re poking around, trying to get some forward momentum in their business, I’m finding, more and more, that there’s one thing that can stop them more firmly than any brick wall. It can keep them from [...]

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Help! I Don’t Know How to Market Myself!

September 15, 2011

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Business Conundrum #31
Q. “I admit I don’t know how to market myself. I need to get my message out there, and I don’t know where to start. It seems these days there are so many choices – you have to have a killer website, you have to be networking, you have to be doing [...]

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Why Is It So Difficult to Talk About Your Difference?

September 13, 2011

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I come from a creative firm background. So I bleed for creative firms. When my creative firm clients can’t talk about their difference and value, I feel it, too.
When I talk to creative firms about what makes them different, there’s a lot of hesitation. Because we do so little to market ourselves and rely [...]

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What to Do If You’ve Got More Work Than You Can Handle

August 15, 2011

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Business Conundrum #30
Q.  “I don’t have any problem attracting clients and getting work — my problem is that I’ve got too much work. I’m working way too many hours during the week and on weekends, and I don’t get to spend the time with my family that I’d like to. It’s just not fun [...]

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All You Really Need are 1000 True Fans

August 1, 2011

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Go and read Kevin Kelly’s 1000 True Fans post, if you haven’t already. This article has been around for awhile but the wisdom is clear and focused and evergreen: you don’t need to have a big hit or sell to millions or even thousands. All you need are 1000 true fans.
And that stuff you [...]

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Should You Fake It Until You Make It?

July 29, 2011

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I was doing research for a webinar about confidence a few weeks ago and came across the following snippet on someone’s blog. I have to tell you, it brought back some bad memories for me. I’m not going to credit the excerpt to anyone, even though I’ve reproduced it word for word, for [...]

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How to Hunt for the Perfect Client

July 19, 2011

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Business Conundrum #29
Q. “I’ve been in graphic design in one form or another for years – in-house in a corporate environment, as a freelancer, and most recently, another variation of my own business. My challenge is finding the clients who value design – it seems today, most clients just want something done quickly for [...]

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Work “On” Your Business

July 18, 2011

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Today’s a “Parse” day for me — I’ve got a guest post running on the blog for designers created by Jennifer and Ken Visocky O’Grady and presented by HOW magazine.
Here’s a bit to whet your whistle:
Work “On” Your Business

“I’ve spent the entire past year interviewing, talking to my clients, and studying the landscape, and [...]

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There’s Fear and Trepidation Out There

June 30, 2011

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PowerSmarts #28
I’ve been talking with a lot of you lately, doing some research and complimentary Laser Coaching calls. And I want to tell you, there’s a fair amount of fear and trepidation out there.
Many of you are at pivotal points in your businesses – with different types of challenges. Here are the ones that [...]

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