Welcome! I’m Marcia Hoeck

by Marcia Hoeck on May 20, 2010

I’m Marcia Hoeck, and I guide small business owners like you through the maze of running a small business  — the stuff you didn’t learn in school.

I believe that most entrepreneurs and small business owners are different from “normal” people. The same qualities that can be powerful drivers of success — high levels of creativity, lots of energy, the ability to start several projects at the same time, and extreme drive — can also be the things that get in your way and keep you stuck.

That’s where I come in. Using proven business and marketing strategies, I’ll help you get focused, get out of overwhelm, unstuck, and attracting new customers. Together we’ll build your plan and systems for its foundation.

I’ll support you, up close and personal, and teach you how to create a business that will almost run without you, so you can get back to what you started your business for in the first place.


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Recommended Reading List

by Marcia Hoeck on June 16, 2010

I was asked for a recommended reading list by several people I met when I was speaking last week in Denver at the HOW Design Conference. Because my topic was “Be a Better Manager: The 3 Major Principles of a Great Team,” this list covers my favorites for management, leadership, business, and some good books to just get the juices flowing — but not my marketing favorites. I’ll follow up with those later.

Here ya go:

The E-Myth Revisited, by Michael Gerber

Now, Discover Your Strengths, by Marcus Buckingham & Donald O. Clifton

7 Secrets for Building a Business that Has Value, by Patricia Noel Drain

No B.S. Ruthless Management of People & Profits, by Dan Kennedy

Think & Grow Rich, by Napoleon Hill

Think Big, Act Small, by Jason Jennings

Growing Great Employees, by Erika Anderson

A Whole New Mind, by Daniel Pink

HOW also recorded my presentation, so I hope to have information on where to get a copy of that soon, as well. I’ll keep you posted. And let me know how you’re doing with your reading!

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Entrepreneurs with ADHD: Work with Your ADHD Tendencies, Not Against Them

May 21, 2010

Did you know that people with ADHD are 300% more likely to start their own business than someone who doesn’t have ADHD?
300%! That’s a lot.
And because ADHD is under diagnosed in the adult population, there are probably many more entrepreneurs with ADHD who aren’t included in that percentage.
I had no idea how prevalent ADHD and [...]

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My Pink Ladies Post: Marcia’s Power Tools for Business Building

May 12, 2010

Melanie Kissell started this. She wrote a post about her favorite tools, the ones she uses to market her business, and a lot of us really liked that post. From that came her idea for the Pink Ladies of Online Marketing, where those who commented and were lurking around from Connie Ragen Green’s 30-Day Blogging [...]

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My 5 Commitments, & the End of the 30-Day Blogging Challenge

May 8, 2010

I have thoroughly enjoyed Connie Ragen Green’s challenge to write 30 blog posts in 30 days. I’ve gained a new appreciation for my blog throughout this challenge, and for the value of writing and posting consistently. So I’m declaring right here and now my new commitment to post to my blog on a more regular [...]

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Avoiding Success: Why Don’t You Live Up to Your Full Potential?

May 8, 2010

Here’s an interesting fact from the US Government:
During the average workday, most people spend more time goofing off than doing “real” work.
On average, 53% more time, in fact.
It gets worse.
When they are doing their “real” work, more often than not they are actually either:
a.  Only pretending to work
b.  Doing “busy work” with no value
… or [...]

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You’re a Bit Crazy: Think you have ADHD?

May 7, 2010

I did a teleclass back in March with a friend and colleague, Jacqueline Sinfield of UntappedBrilliance.com, an ADHD expert and coach, who is also participating in Connie Green’s 30-Day Blogging Challenge with me. Jacqui and I got a terrific response to the call, which was titled “The Surprising Similarities Between Entrepreneurs and Adults with ADHD.” [...]

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Capturing Attention: Why Marketing Efforts Fail, Part 2

May 7, 2010

This post is a follow up to “Capturing Attention: Why Marketing Efforts Fail, Part 1.”
There are two main reasons that marketing and promotion efforts fail to capture attention:
1.) The message is unclear
2.) The message is inconsistent
In my last post, I talked about where we go wrong when we put out unclear messages, and some steps [...]

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Capturing Attention: Why Marketing Efforts Fail, Part 1

May 6, 2010

This post is a follow up to “Capturing Attention: How Your Prospect’s Mind Works.”
There are two main reasons that marketing and promotion efforts fail to capture attention:
1.) The message is unclear
2.) The message is inconsistent
Let’s take a look at where we’re going wrong when we put out unclear messages, and some steps we can take [...]

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